Hilton Honors Members can now pay for Amazon purchases with points. But is it worth it?

Alex Cohen

In a recent press release, Hilton and Amazon announced that they've partnered to make redeeming Hilton Honors points more flexible - now with the option to pay with points when you check out on Amazon.com. This follows suit of American Express partnering with Amazon all the way back in 2010 to redeem Membership Rewards at checkout. And it's definitely a fun and unique way to cash in on your rewards, especially for those who would rather have a selection of millions of Amazon items instead of searching for hotel availability.

But Is It Worth It?

Quite simply - no. It's a terrible use of your Hilton points. You are much better off snagging a good award hotel with those points instead of redeeming for Amazon purchases. 

Every 500 Hilton points is worth only $1 through Amazon, which ends up netting a reward value of $.002 cents. That's 1/3 of the value when you redeem for Hilton Hotels, which typically has a valuation of $.006 per point.

So How Does it Work?

If you still insist on using your Hilton Honors points on Amazon even though they're worth 1/3 compared to redeeming for hotels, follow the steps below to get started. 1. Connect your accounts by following this link. You'll see a nice big splash page that welcomes you to connect your accounts so you can start redeeming.

2. On the right side of the page there's a button that says "Get Started"

3. On the next page you'll need your Hilton Honors email or member # and the password you use to log in.

4. If your account is connected successfully, you'll be taken back to the Amazon site with a confirmation message.

5. When you're ready to use rewards, just simply change your payment method at checkout. Amazon has a section called "Rewards points" where you can choose your preferred rewards points payment method. This is where you apply your Hilton points.

Wrapping Up

Hilton Honors is actually a pretty decent program. The points aren't the highest value hotel points compared to Hyatt and Marriott/Starwood, but being a loyal Hilton goer can be quite rewarding if you take advantage of all that Hilton has to offer.

About the Author

Alex Cohen

Alex is the founder of Birch and lives in San Francisco with his two dogs, Duncan and Miller, and his fiance, Sarah. Follow him on Twitter @anothercohen